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What Is Search Engine Optimisation?

Reach for the Top (of the Search Engine Results Pages)

SEO, or search engine optimisation, is a set of practices designed to improve the appearance, clarity and structure of web pages to rank higher in organic search results. Most people find and access online content through organic search. A web page that is not optimised for SEO is virtually invisible to search engines. Ultimately, if people can’t find that web page, it simply won’t convert. There is no set-it-and-forget-it approach. SEO is an ongoing process with several factors that play a role in its success. But because SEO fixes can be meticulous and technical, they are so easy to overlook.

Let’s work together to build a strong SEO plan and begin making changes so you can start attracting more organic traffic and see long-term benefits over time.

Why Is SEO Important?

Attract High-Quality Organic Traffic 

Search engines determine the quality of a website based on several factors. This includes content, site speed and performance, and meta information (among so many others). Altogether, these factors dictate a website’s searchability.

Without a strong SEO strategy, your web pages will be buried deep in the search engine results pages. And if your website’s rankings aren’t on the first page, there’s a chance users won’t find your content. You lose visibility, potential customers, and conversions.

We’re here to help you improve your online authority and outrank your competitors with SEO.

Business Growth Starts Here

Solutions We Provide

Custom Strategy Development 

With expert knowledge and access to the latest analytics tools, our team can help uncover the strengths and weaknesses of your site. From there, we define your goals and develop a strategy that is fully customised to achieve those goals. 

Extensive Keyword Research 

We know how meticulous and time-consuming keyword research can be. So let us do the hard work for you! We will pull keyword data, organise relevant search terms in a way that makes sense for your business, and do an intent search analysis.

Detailed Content Optimisation 

We take a deep dive and ensure that the elements and digital assets on your website improve your online authority. Our experts optimise existing internal features and content to make them user-friendly and search engine friendly. 

Technical SEO Audit

Our SEO experts can provide a comprehensive website technical SEO audit. This will let us know if your website is secure, responsive, fast, and easy to crawl and index. Fixing any technical issues is rewarded in search results.

High-Quality Backlink Building 

Improving your website’s off-page SEO involves acquiring links from other reputable and trustworthy websites. Over time, building backlinks will improve search engines and user perception of the quality of your site. We have the expertise and tools to make this happen. 

Ongoing Monitoring and Analysis 

Our SEO experts will keep in touch with you during and after the initial SEO implementation is completed. They will provide ongoing analysis and reporting, and give recommendations to help you achieve your website growth goals.

We Come Highly Recommended!

Linda Wallace


Tony Benjamin

Voice of the Martyrs CEO / Executive Director

Lee Murray

Clinimed Marketing Executive

Steve Frost

Horizons Family Law Director

Kerri O’Toole

Gordon Legal

Frequently Asked Questions

What is SEO and why is it important? 
SEO stands for search engine optimisation. It is a set of practices designed to improve the appearance and structure of a website to rank higher in organic search results. If a web page is not optimised for SEO, it is virtually invisible to search engines. This will make it harder for users to find the web page on the search results pages. Want to attract high-quality organic traffic? Talk to our team of SEO experts to learn more.  

How much does an SEO audit cost? 
Prices vary depending on technology, complexity, and functionality. Our team can speak to you about your needs and recommend a price that works for your budget.

How long does an SEO audit take?
An SEO audit will vary depending on the state of the website and your goals. If you want to focus on technical SEO, the process may only take a week. If you’re looking to strengthen online authority and improve your rankings, you will need an ongoing strategy and this may take longer. Reach out to our experts to find out what you need to achieve your goals.  

Which metrics and data will we see on the report? 
Each report will give you an in-depth view of growth metrics, clickthrough rate (CTR), site speed and performance, domain authority, your ranking in the search engine results pages, and more. 

Get More Bang For Your Buck

Get More Value For Your Marketing Spend

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