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What Is Email Marketing?

This Is Not Spam: Email Marketing Is Not Dead

Email marketing is one of the best ways to connect and communicate with your audience. Whether it’s through a monthly newsletter or a drip campaign, email marketing can foster existing relationships with subscribers by providing them with valuable
information that will help them accomplish their goals.

It can also be used to build a clearer brand identity and convey your business value to existing and new leads. If used well, email
marketing can become a very effective profit-building tool.

Why is Email Marketing important?

Cut through inbox noise. Build trust. Increase conversions

We work end-to-end to ensure that the leads are qualified and your website continues to increase its conversion rate. We focus on data to bring your business the best ROI and performance.

Business Growth Starts Here

Solutions We Provide

Automate Your Email Touchpoints

Each customer is unique. So should the emails that you send them. We can help you automate personalised, targeted email touchpoints to maintain a strong relationship with your customers.

Deliver Your Message

Hyper target your email marketing efforts and deliver your message to the right people, at the right time. Watch your conversions skyrocket.

Increase Conversion

Increase conversion rate and boost revenue by defining your subscribers’ intent and providing them with relevant, valuable information to help accomplish their goals.

Keep Your Brand Relevant

Keep your company, products and services top of mind through personalised engagement and relevant, trustworthy content.

Finding the Right Technology

We have an in-depth understanding of all pieces of technology. We can help you find the right one that fits your needs and drive your email marketing efforts.

Experience With All Business Sizes

No business is too big or too small. We help all business sizes from start-ups, small businesses, SMEs to large ASX/NASDAQ-listed companies

Email Marketing Case Study

Over the Wire

The Challenge: Creating a strong branding email series for Over the Wire company announcements and updates. Additionally, launching Newsletter Emails to all clients with Company News, Events and Business/Market News.

The Solution: Email Marketing, Graphic Design, Landing Pages, Performance Website

Results: 68.36% Open Rate, 68.36% Click-Through Rate (CTR), 68.36% Conversion Rate

We Come Highly Recommended!

Linda Wallace


Tony Benjamin

Voice of the Martyrs CEO / Executive Director

Lee Murray

Clinimed Marketing Executive

Steve Frost

Horizons Family Law Director

Kerri O’Toole

Gordon Legal
Email Marketing FAQs

Frequently Asked Questions

Do you buy email lists?
We tailor the solution to your strategy. In most cases we don’t buy email lists but we partner with magazines, blogs and any other platforms that have the right audience for your needs and they will send emails on our behalf. We find that this targeted approach works better than a random email list. We design emails that attract your target audience for optimal conversion.

What email service providers do you work with?
Our team has a range of experiences working with different email services. We can recommend the right tool for you or work with the tools you already have in place. We have experience using several platforms including (but not limited to) Pardot, Hubspot, MailChimp, CampaignMonitor, Klaviyo and more. We will look at your strategies and provide personalised solutions that will effectively help you achieve your email marketing goals.

What metrics will you report on when reviewing performance?
It’s no secret that tracking is a key part of any email campaign. With that in mind, we make sure we have all the data we need at our disposal when reviewing performance. Depending on the technology used, we usually focus on Open Rate, Click Rate, and if we create the landing page we can even report on end-to-end conversions.

What type of email marketing campaigns do you run?
We run email marketing campaigns that suit your business needs. If you are running an eCommerce store, we would start with abandoned cart emails to help convert lost traffic. If you’re a service-based business, we may run a retention campaign with conversion-focused emails to bring lost leads back. The four main types of email marketing are Email Newsletters that help you stay connected with your audience, Acquisition Emails that assist users to buy your product or service, Retention Emails that help keep existing customers or bring back old customers, and Promotional Emails that help you reach out to a new audience. Let's have a chat and see which campaign would work best for you.

Can you do email automation?
Yes! We have a wealth of experience running email automation across all different providers. We can assist in several areas from setting up simple automated replies to running complex setups depending on how the user answers your online forms.

How effective is email marketing? Isn’t it dead?
No! Email marketing is far from dead. When used correctly with the right strategy, email marketing can bring in as much as 7x revenue.

Can we just use any email template for our campaigns?
We recommend creating a customised email template that is on-brand and structured for your business needs. A conversion-focused email template with an attention-grabbing design is what will keep your users engaged.

Get More Bang For Your Buck

Get More Value For Your Marketing Spend

Fill in the form to enquire and we'll send a PDF via email with more information about our services.

    Service you need?*

    Let’s Have a Chat

    Book a Chat Call Us On 1300 356 204
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