Paid Search

Maximise Your ROI With Strategic Costs-Per-Click Ads

Make every cent count with full-funnel Search Engine Marketing and pay-per-click (PPC) services
Drive more traffic to your website and consistently grow your business

What Is Paid Search?

The Right Message That Doesn’t Get Ignored

Increase your brand visibility with strategic paid ads that your potential customers are eager to engage with. Our team develops pay-per-click Ad words strategies that meet your prospects wherever they are in their customer journey, showing them ads they want to see and click. We reduce CPC and ad spend, and maximise your ROI by tapping into consumer data and leveraging high-intent keywords to drive quality traffic to your website and grow revenue.

Why Is Paid Search Important?

Results, STAT

Sometimes, you need results fast.

While organic marketing fuels long-term impact, it sometimes is not enough. When you need traffic fast, paid ads will deliver profound results much faster than organic search.

With strategic paid search Ad words strategies, you’re able to cherry-pick your prospects wherever they may be in their customer journey. This allows you to serve them ads they want to see. And when you show the right ad (with the relevant message) to the right people at the right time, it is more likely to get clicked.

Business Growth Starts Here

Solutions We Provide

(Key)words Matter

Adwords and Paid search starts with the most relevant keywords. We can help you discover what words people are searching for online to find products or services similar to yours. We make sure that you stay above the competition for high-volume search terms, while maximising your ROI.

Laser-Focused Strategy

Our team develops strategic PPC ads that align with your business goals and, more importantly, that your customers will engage with. We reduce wasteful CPC and ad spend by targeting the right audience and leveraging high-intent keywords.

Quality Over Quantity

We have a well of consumer data that we can use to develop targeted PPC campaigns. A sure-fire way to engage potential customers and drive quality traffic to your website.

Display Ads, Where They Are Wanted

Increase brand awareness and keep potential customers wanting more by getting your products and services sponsored on the right platforms. Through strategic ad placement, we will make every cent of your ad budget count.

Finding the Right Technology

We are equipped and experienced to run paid search advertising on all major platforms including Google and Bing. Our team also has an in-depth understanding of the targeting tools available to us that we leverage.

Experience With All Business Sizes

No business is too big or too small. We help all business sizes from start-ups, small businesses, SMEs to large ASX/NASDAQ-listed companies.

Paid Search Case Study

Fonebox

The Challenge: Remarketing to customers that have visited the website, potentially in the research phase for products/services for their business needs.

The Solution: Paid Search Google, Facebook and Linkedin Ads, Remarketing Ads. Additionally, landing pages were built from articles about their services to improve SEO (eg. 1300 Numbers, 13 Numbers, Phone words)

We Come Highly Recommended!

Linda Wallace

AUSSIE BROADBAND SENIOR MARKETING MANAGER

We developed a great partnership with Digital Growth Agency, and their dedication to our business is evident in all aspects of our digital marketing and websites. We appreciate their fast turn-around time, transparency and open communication when working end-to-end on web and design projects together.

Tony Benjamin

Voice of the Martyrs CEO / Executive Director

The principles of DGA have been exemplary in their elevation of our digital platforms from ordinary to excellence. Vince and his team have showed patience and great commitment in giving us a great product which has translated in an unprecedented level of traffic to our sites. Thank you Vince and your DGA team

Lee Murray

Clinimed Marketing Executive

Vince & the team at Digital Growth have provided ongoing support, build & functionality with our website clinimed.com.au. The team is prompt in updating our requirements, always with a professional approach, with an ongoing open platform of communication regarding integration & growth, that keeps our digital & dynamic online presence running smoothly on all devices & browsers.

Steve Frost

Horizons Family Law Director

Vince & the team from Digital Growth Agency have helped us improve our website and run our first experiments in online fundraising. They’ve been hard-working, patient and highly responsive to our needs.

Kerri O’Toole

Gordon Legal

Gordon Legal have engaged the services of Vincent and his team at DGA for 3 years now. No request is too difficult and turnaround times are quick. We have no hesitation in recommending their services.

Video FAQs

Frequently Asked Questions

What is paid search advertising?

Paid search advertising is a form of digital marketing where you pay for your products or services to appear on relevant search engine results pages (SERPs) like Google or Bing, for example. Your paid ad typically appears at the top of the results page so it is the very first thing users see. The higher your bid is for a particular search term combined with how relevant the ad is to a user, the more likely your ad will appear on the user’s SERPs.

How much is paid search advertising?

Paid search follows a pay-per-click model. You only pay when a user clicks on your ad. Prices vary depending on complexity, spend and industry. Our team can speak to you about your needs and recommend a price that works for your budget.

What platforms do you run PPC campaigns on?

We run PPC campaigns on main platforms including Google Ads and Microsoft Ads. If you have a target audience that use other search engines such as Baidu, we make sure we’re there as well. To further increase traffic, we can run prospecting display ads on the Google Display Network and social channels such as YouTube, Facebook, Instagram, LinkedIn, etc.

What makes you different from other PPC agencies, since you’re using the same tool?

Since we are a conversion-focused business, we don’t just stop at driving traffic to the site. We make sure that we optimise your existing landing page or design our own that will help convert the traffic. We focus on bringing high-converting traffic to your site that will increase your ROI.

Do you offer PPC Reporting?

Yes! When we manage any PPC account, we report against your business goals. For example, if you have a target on CPA or CPL, we make sure our strategy aligns with that and so does the reporting. We will also assist in breaking down what is working and what we’re fixing up (usually from accounts we inherit).

Get More Bang For Your Buck

Get More Value For Your Marketing Spend

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Let’s Have a Chat

Book a Chat Call Us On 1300 356 204