Why Is Growing Traffic Important?
The Benefits Of Growing Web Traffic
More important than bringing in a large audience is bringing in the right audience. The more long-term benefits of growing web traffic comes from focusing on the people who you are aiming to reach.
Optimising your web pages to increase traffic among your target groups will result in:
Increased engagement
Extending how long your users stay and how much they engage (through clicks) with content on your web pages.
Boosted conversions
A conversion is when a visitor to your website completes a desired goal. For online businesses, this refers to converting visitors into leads or customers that go on to complete a sale, measured by conversion rate.